card · starting from cardholder · unlocks 1 program (1 free)
If you already carry the Best Western Rewards Visa Signature, a US card, you already have what you need: it confers Best Western Rewards Gold automatically, with no minimum spend or activation step. The status stays in place for as long as the card account stays open and in good standing, so it functions less like a one-time perk and more like a recurring benefit tied to the card itself.
That's the only path this card opens up. There's no chain here, no second hotel or airline program it feeds into — just the direct, automatic bump to Gold. For a cardholder wondering whether they need to do anything extra to claim it, the answer is no: keeping the account open is the entire requirement.